Mulberry : Spring/Summer 2012 Ad Campaign.

It's the Mulberry's Spring Summer 2012 campaign! Shot on the UK’s Brighton Beach, with the historic pier as the backdrop! I'm totally in love with their creative candy-colored seaside concept and mixture of pastel palette which was inspired by the creative director, Emma Hill’s own fond memories of childhood trips to the beach. Here's the behind the scene pics plus the stunning final ad campaign. The melted ice cream and lollies are more tempting than the cloth itself, aren't they?!!

Pictures courtesy of Alison Tanner

Photographed by Tim Walker
Make up Artist Val Garland
Hair Stylist Malcolm Edwards


  1. Wow! what an incredible fashion shoot! LOVE the whole concept, location, and styling! Just found your site...will be following you! Hope to have you visit my site and maybe give a follow back...:)
    XO Carrie

  2. so pretty with alll cupcake colours!!!!
    im following your lovely blog now x

    Follow me on:
    Miss Kwong - Art and Fashion

  3. the set is amazing
    those huge popsicles really make me want to eat an ice cream, haha

    The Sweetest Escape 

  4. Wow. Wee need this today for our inspiration feed! Thanks for sharing them with us!! Keep inspiring doll! Perhaps you could drop by for our next bloggers feature? :)

    MLU the blog.

  5. Super lovely inspirations!! Thanks for sharing! I'd really love to see more, so I'm following you now! Hope you can drop by for my new post. ;)

    Hug and kiss kiss,


  6. love the photoshoot concept! nice post :)
    you have a great blog, very informative!

    cheers, Jessica


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