It's the Mulberry's Spring Summer 2012 campaign! Shot on the UK’s Brighton Beach, with the historic pier as the backdrop! I'm totally in love with their creative candy-colored seaside concept and mixture of pastel palette which was inspired by the creative director, Emma Hill’s own fond memories of childhood trips to the beach. Here's the behind the scene pics plus the stunning final ad campaign. The melted ice cream and lollies are more tempting than the cloth itself, aren't they?!!
Pictures courtesy of Alison Tanner
Photographed by Tim Walker
Make up Artist Val Garland
Hair Stylist Malcolm Edwards